John Suhr founded JS Technologies Inc in 1997. Suhr started out doing repairs at Rudy's Music in New York. His first Suhr Custom guitar was made in 1984, before he teamed up with Rudy Pensa to make guitars under the Pensa-Suhr brandname. In the early 1990s John Suhr moved from New York to Los Angeles and from 1995 to 1997 worked as Senior Master Builder at the Fender Custom Shop. In 1997 Suhr joined forces with Steve Smith to form JS Technologies - a small factory building custom guitars to order. Suhr now offers a range of electric guitars and basses as well as amplifiers and effects. John's son Kevin has now also joined the company.